“Signs” is a visual survey of commercial signage employed by business owners located primarily in urban and rural Louisiana.

The study celebrates entrepreneurialism at its most elemental phase—the micro-business.

In lieu of more costly plastic, print, or metal signage, owners turn to local, self-taught painters to advertise their establishments.

  Cinder block, tin, or wooden buildings serve as ready canvases.

Statistically, nearly 50% of all start-ups in the US fail in the first year and 90% within 5 years.

The graphic designs, illustrations, and typography disappear along with the shuttered businesses.

With each closure, walls are painted over, and another enterprise follows.

Many of the images in this collection no longer exist—ephemeral reminders of both optimism and economics.

Few, if any micro-business have a website, social media, or wifi. The building graphics share a blunt deliberateness to reach their audience on the street.

Vibrant color pallets, bold images, and advertising slogans are employed to attract and beckon street traffic.

Graphics spring up with regularity, beacons of hope and enduring dreams common to all entrepreneurs.























Visit my Instagram page for images.


“Signs of Baton Rouge”

by Paul Dean, Culture Candy’s Sweet Tooth Magazine

“The Drive-By Gallery”

by Alex V. Cook, Country Roads Magazine

“Sign Language”

by Amy Alexander, 225 Magazine

 

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